Included in Event Package
Taco Bell Arena can provide the following event marketing services and opportunities at no additional charge to the event promoter:

On Campus Event Marketing

• Postering (production and printing not included)
• BSU Update Online (sent to 2,500 faculty & staff)
• BSU Spotlight (printed campus publication to 8,000 faculty, staff, alumni & community)
• BSU Student Update (email to 18,000 students)
• Campus On-Site Message Centers
• Arena Outdoor Message Board (announcement through event)
• Broadway Avenue Message Board (week of the event)

Media and Advertising

• Press release preparation and distribution
• On-site media coordination (night of the event)
• Coordinating Remotes (night of the event)
• On-site meet and greets (night of the event)
• Arena website and myspace.com site exposure
• Listing in Arena advertisement in Bronco Football and Basketball Game Programs (10,000 per football game and 4,000 per basketball game)
• Arena Bronco Vision (during Bronco Athletic events)
• Bronco Stadium Jumbotron (during Bronco football games)
• zIdaho My Specials Direct email through Idahotickets.com
• Arrangement of Ticket Pre-sales through Idahotickets.com

Fee-Based Marketing Services
Taco Bell Arena’s marketing and media staff can provide the following services as part of a marketing package for 15% of the total marketing budget.

Event Marketing

• Customized marketing plan
• Development of non-traditional and grassroots marketing opportunities
• Direct mail and email campaigns utilizing Idahotickets.com and Arena databases (includes production of direct mail pieces and email graphics)
• Off-campus postering (including production)

Media and Advertising

• Media and market research
• Media placement
• Monitoring of media schedules
• Radio, TV and print copywriting and production
• Prime placement in Arena advertisement in Bronco Football Game Program
• Coordination and planning of event related promotions
• Media interviews
• Remotes
• On-site meet and greets

Event Sponsorships

• Providing potential sponsor contacts
• Development of sponsorship packages
• Securing event sponsors
• Managing sponsor relationships
• Coordination and delivery of event sponsorship benefits
• Sponsor hospitality

MEDIA PLACEMENT
Taco Bell Arena can extend to our clients bulk rate discounts in many areas of media. An agency fee (15%) will be assessed for all media placed. All documentation will be provided at settlement.

ON-SITE MARKETING PROGRAMS
GROUP SALES
Taco Bell Arena’s Group Sales Department has essential contacts with a number of Boise area businesses and civic organizations and is available to promote and sell group tickets to your event. Group sales require a discount off the regular ticket price for groups of 10 or more, or if no discount is available, then the option to pre-sale tickets prior to the public on sale. The Taco Bell Arena Group Sales Department is eager to create an effective and special promotional package for your event. Commissions due to the representative will be determined by the following equation:

Total group sales orders less (-) all local, state and federal taxes will equal (=) commissionable net group sales. Commissionable net group sales times (x) ten percent (10%) equals (=) Group sales commission.

MARQUEE/ELECTRONIC MESSAGE CENTERS
Located outside one of the four main entrances of Taco Bell Arena, the exterior marquee is visible to the largest general parking area for Boise State University students. This enables your event to be previewed in front of a captive audience of 20,000 students.

Four in-house PC-based electronic message centers are visible from any point in the Arena and are capable of displaying text messages, animations, logos and statistics in all four corners of the Arena bowl. JPEG file formats are required to display event graphics. Upcoming event information is displayed during all ticketed events, providing fans with show information.

FIXED BUILDING SIGNAGE
Due to Taco Bell Arena contracts, all fixed advertising signage must be lit when guests enter and exit the Arena, as well as during intermissions. This agreement includes private Arena events. Any changes to this policy would require specific negotiation.

   

TACO BELL ARENA NAME AND LOGO USAGE
The Taco Bell Arena name and logo is the property of Boise State University. The name and logo may be used only with permission of Taco Bell Arena Management. The Taco Bell Arena logo must be utilized in ALL event advertising: television, print, posters, etc. In radio advertising, the venue should be referred to as “Taco Bell Arena at Boise State University.” If the entire official name can not be utilized, the only acceptable abbreviation of the venue name is “Taco Bell Arena.”

The official Pantone colors for the Taco Bell Arena logo are PMS Violet, PMS Magenta and PMS 109. When using four color process, please ensure the colors are as follows: Violet: C=94, M=91, Magenta: M=100, Yellow: M=8.5, Y=94. The preferred logo for use is our three-color horizontal logo. The black and white logo should only be used in a black and white publication. When the logo is placed on a dark background, such as black, DO NOT remove the white holding pattern around the logo. Only use the vertical logo in situations where the horizontal logo will not fit.

IDAHOTICKETS.COM NAME AND LOGO USAGE
The Idahotickets.com logo must be utilized in ALL event advertising: television, print, posters, etc. The preferred version for use is the one color version.

The official Pantone colors for the Idahotickets.com logo are Pantone Reflex Blue and Pantone 172 CVC. When using four color process, please ensure the colors are as follows: Blue: C=100, M=71.77, K=4.31, Orange: M=64.71, Y=82.75. The following verbiage should accompany the Idahotickts.com logo, directing the public how to purchase tickets: “Tickets on sale now at the Taco Bell Arena Box Office, all Boise State University outlets, online at www.Idahotickets.com, or charge by phone at 208.426.1766.”

MARKET FACTS
Taco Bell Arena serves as the entertainment and cultural center for the Boise State University campus with an audience of nearly 20,000 students and 3,000 employees. Boise State is Idaho’s largest university, and is the city’s third largest public employer. Boise is the largest metropolitan community in Idaho and is the state capital. Mountain Home Air Force Base, located just 55 miles east of Boise, is the Treasure Valley’s largest public employer with over 5,000 employees.

BOISE MSA POPULATION FACTS
Idaho Designated Market Area (Treasure Valley) Ada County Boise Canyon County Meridian Nampa	1.29 million 554,300 300,904 185,787 131,441 56,108 51,867

DISTANCES TO MAJOR MARKETS

• Billings (619 mi)
• Casper (710 mi)
• Denver (830 mi)
• Las Vegas (760 mi)
• Missoula (575 mi)
• Portland (430 mi)
• Reno (420 mi)
• Salt Lake City (340 mi)
• Seattle (500 mi)
• Spokane (425 mi)

QUICK FACTS

• Boise MSA Average Household Effective Buying Income – $47,963 (US Dept. of Commerce – Bureau of Economic Analysis; Market Statistics 2000)
• Boise Unemployment Rate – 4.6% (Boise MSA 4th Quarter 2004)
• Boise is the 7th fastest growing MSA in the US with 46% growth in the last decade
• Forbes ranked Boise #7 on Best Places for Business in 2001
• Newsweek calls Boise “one of the hottest tech

BOISE MSA DEMOGRAPHICS

BOISE ACCOMMODATIONS AND ATTRACTIONS

PREFERRED HOTELS
Doubletree Hotel Riverside
2900 Chinden Boulevard
Boise, ID 83714
208.343.1871
www.doubletreeboise.com

Residence Inn by Marriott
1401 Lusk Avenue
Boise, ID 83706
208.344.1200
www.residenceinn.com/boiid

The Grove Hotel
245 South Capitol Boulevard
Boise, ID 83702
208.333.8000
www.grovehotelboise.com

Courtyard by Marriott
222 South Broadway Avenue
Boise, ID 83702
208.331.2700
www.courtyard.com/boicy

LIMOUSINE SERVICES
Black Knight Sedan Service
4214 West Holmes
Boise, ID 83706
208.343.5860

VISIT WWW.BOISE.ORG FOR A COMPLETE LIST OF BOISE ATTRACTIONS

BOGUS BASIN SKI RESORT, 800.367.4397, WWW.BOGUSBASIN.COM
Bogus Basin Ski Resort, 16 miles north of Boise, is the place to explore 2,600 acres of skiable, snowboardable terrain from beginner to highly advanced levels. (76 runs – 7 chair lifts, Nordic skiing, night skiing, rentals and lessons available.) Long cruisers, powder glades, bump runs, winding bowls, a snowboard park, a tubing hill and 32 km of cross-country trails are waiting for you. Additional cross-country trails are located within an hour’s drive of Boise. Additional information at: www.idahowinter.org.

GOLF
www.golfsouthidaho.com

FLOATING THE BOISE RIVER, 208.343.1328
A popular summertime activity in Boise is floating the river from Barber Park into the city. People of all ages float in tubes and rafts: it’s a great way to cool down and enjoy a few hours of total relaxation. Tubes/rafts can be rented at Barber Park. Shuttle service is available for a small cost.

IDAHO ICE WORLD, 208.331.0044, WWW.CITYOFBOISE.ORG/PARKS/ICEWORLD
Located at the Boise Outlet Mall, this indoor ice-skating arena offers patrons great customer service with outstanding skating programs.

IDAHO OUTFITTERS AND GUIDES, 208.342.1438, WWW.IOGA.ORG
Idaho has more miles of whitewater than any other state in the lower 48 with opportunity for adventure on nearly every mile.

ROARING SPRINGS WATER PARK, 208.884.8842, WWW.ROARINGSPRINGS.COM
15-acre family water park with 16,000 sq.ft. wave pool; float tubing; 4-lane, 350 ft. long racing slide, slides, waterfalls, kiddie pool and entertainment area. June through mid Sept. Bus Parking available.